
Strategy Worksheets
Welcome
If you are here, you (hopefully) have been reading my book and want to build an innovation strategy for your business.
You will find blank worksheets here that you can download and fill out on your own. I’ve also included the examples in my book in these downloads.
Chapter 8
Dumb Brainstorms Lead to Dumb Ideas
Here is an idea sheet you could use for your amazing brainstorms.
Chapter 12
Nailing Innovation Pacing and Mix
Here’s a simple chart you can fill out to think about the number of projects you need in your innovation calendar. If you need to go out more years because your innovation development cycle is longer, you can mimic mine and create your own.
Chapter 13
Innovation Strategies That Resist the Winds of Change
Here are the worksheets associated with the innovation strategy steps. And in case you’ve forgotten, here are the six steps again.
1. Define your innovation target
There’s no template for this one, just summarize the key aspects of your target as outlined in my book (not just their demographics!)
4. Create a calendar of projects (with actual ideas vs. project slots from chapter 12)
5. Set guardrails
When filling out guardrails, remember to consider the following elements:

6. Summarize your strategy, and use it to kick off your brainstorms
I like to share a one page target summary, my objectives, pacing calendar and guardrails.